Le 07/06/2024
Monterey Bay DART gives its take on FIRA USA
Host of the first-ever Drone Pavilion during FIRA USA 2023, Monterey Bay DART supports the growth of good-fit, climate-smart drone, automation, and robotics tec…
Markets
Discover agricultural robotics market outlooks, everywhere in the world, and how the industry needs to get organized through new business models and distribution networks.
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Le 30/05/2024
Ecorobotix is back at FIRA USA, and let's read what they have to say about this new edition
ARA is a high-precision sprayer developed by Ecorobotix, which enables the ultra-targeted application of herbicides, fungicides, insecticides or fertilizers. AR…
Le 21/05/2024
Mach share their experience as a FIRA USA exhibitor
Mach provides the most advanced and commercially proven autonomous solutions in the industry. Their mission is to empower leading OEMs by providing world-class,…
Le 18/07/2023
Walking through what marketing and automation can do for your business.
Agriculture historically has been known as a handshake industry built on trust, hard work, and loyalty. I believe that this is still mainly true, having a podca…
Le 29/06/2023
Trends driving automation on the farm
Economic pressures and the push toward more-sustainable practices are driving next-generation automation technologies, benefiting farmers, regulators, and consu…
Le 17/04/2023
Bluewhite Wins the 2023 FIRA Startup Award
Small Robot Company earned special mention, and both companies were selected for their respective honors from a pool of more than 40 applicants.
Le 04/01/2023
Ag Industry Collaboration Holds the Key to Long-Term Success
The ongoing partnership between manufacturer K.U.L.T.-Kress, startup Naïo Technologies, and equipment dealer Keithly-Williams Seeds showcases what can happen wh…
Le 29/10/2022
Strategic Partnerships Strengthen the Agricultural Industry
When major manufacturers and startups work together to develop, scale and deliver agtech solutions, everybody wins.
Le 31/08/2022
Overcoming Misconceptions About the Future of Autonomous Farming in California
Monarch Tractor's recent petition to Cal/OSHA may have been denied, but this outcome is not the setback many fear.CEO Praveen Penmetsa shares why.
Le 31/08/2022
How Dealers and Distributors are Advancing the AgTech Revolution
Joani Woelfel, President and CEO of the Far West Equipment Dealers Association - FWEDA, and Jennifer Edney, President of the Edney Distributing Company, share t…
Le 30/06/2022
Meet Women of Ag Robotics
Seana Day, Ines Hanrahan and Ingrid Sarlandie bring decades of agriculture and technology experience to FIRA’s first-ever conference in Fresno, California.
Le 30/05/2022
Connectivity in Australia: how it applies to Ag Robots and Autonomous tractors
Australia has a large and very diverse agricultural sector which like many countries is suffering from labour shortages and the need to use precision agricultur…